07/2017 - Present

Managing Director

Valgard Media Ltd.

United Kingdom

Valgard Media Ltd. are a UK based full service marketing consultant agency specialised in the video games and hardware industries.


Our clients are based globally, seeking our expertise advice and counsel on how to manage their social media, events, communities, PR activities and overall 360 marketing strategies.

02/2020 - 05/2020

Chief Marketing Officer / Consultant

Munster Rugby Gaming, previously known as Phelan Gaming within the UK League of Legends scene, announced their re-brand to Munster Rugby Gaming in late April. 

Munster Rugby Gaming


06/2018 - 05/2020

Community & Esports Marketing Director

MSI International

United Kingdom

❖ full ownership of all marketing related activities with game developers & retail partners

❖ control of all marketing and hiring budgets / forecasts

❖ social media management (Twitter, Facebook, Instagram) ❖ grassroots community building (Discord, Twitch)

❖ all esports and events related activities / sponsorships

❖ influencer management (acquisition, execution & campaign planning)

❖ content management on both internal asset storages and external facing websites

02/2019 - 10/2019

Marketing Director

Yokoty Agency & Sensei Esports

United Kingdom

At the Yokotu Agency I was responsible for all budgets, marketing and influencer activities as well as their conceptualization and reporting to clients for our global influencer & marketing campaigns.

07/2017 - 06/2018

UKIE Marketing Director

GIGABYTE Technology

United Kingdom

❖ responsible for all UK & IE marketing & community activities related to AORUS & GIGABYTE

❖ control of all marketing and hiring budgets / forecasts

❖ managing a team of 20 (Marketing & Sales Managers)

❖ providing valuable insights & recommendations for action to the product teams

❖ managing escalations towards the product teams, engineering etc.

❖ Media Management and Content Management

❖ VIP Relationship Outreach and Campaign/Event planning

11/2016 - 07/2017

Community Marketing Director - German



❖ responsible for Hardware (Google Pixel etc.), Gmail, Google Photos, Websearch & Assistant

➢ managing Google DE marketing team on strategy, communications & events

➢ designing and executing customized Community Strategy for DACH

➢ providing valuable insights & recommendations for action to the product teams

➢ managing escalations towards the product teams, engineering etc. ❖ DACH social media POC

➢ responsible for all DACH social media activities related to @GoogleTCProgram, Google Pixel & Google Assistant

➢ engaging and motivating the volunteers engaging with #gHelp and other brand posts


❖ DACH POC for GoogleTCProgram Summit (bi-annual internal convention)

➢ assisting with organisation for German speaking volunteers

➢ sourcing accommodation & event sessions


❖ part of Gayglers Network ➢ managing EMEA communications, planning internal & external releases ➢ planning events such as Gay Pride, LGBT themed TGIFs and more


❖ part of the Google Toastmasters group

➢ nominated for 3 international Toastmasters competitions to represent local chapter

➢ held multiple TedX talks Google internally & externally

➢ won the 2017 Toastmasters International Corporate Competition in Dublin, awarding me as the best public speaker corporate Ireland had to offer in 2017

12/2015 - 10/2016

Community Manager - German / English

Electronic Arts (EA)


❖ responsible for every EA published on the German market such as: ➢ Battlefield, Titanfall, FIFA & Mass Effect series

➢ Star Wars: Battlefront & Star Wars: The Old Republic


❖ part of EA Galway’s University Relations Committee

➢ planning, speaking and attending conventions & university events

➢ giving social media advice for EA Galway channels and opportunities

11/2015 - 12/2015


Valgard Media 


❖ Communications Management for Fairytale Distillery & Das Tal

➢ planning and publishing blog posts and news articles

➢ in charge of the whole social media presence

➢ content planning

➢ engaging with users on the forums, building a community ➢ working and planning social media and advertisement campaigns for next Kickstarter

➢ company PR & press releases

07/2015 - 11/2015

Community Manager

Gameforge 4D GmbH


❖ planning and implementing long-term content plans for social media & board

❖ proactively engaging with players on the board and identifying key members or VIP’s etc.

❖ directly working together with the Product Community Manager to maintain a communication flow towards the player base and the internal product teams

❖ administrating IRC channels and engaging with IRC users


❖ presenting products on Gamescom

➢ GC 2015 – hosting the show for the MOBA “Orcs Must Die! Unchained” (OMDU)

➢ GC 2015 – coaching players on best practices and tactics for OMDU


❖ Responsible for:

➢ AION: Free to Play DE (100.000 players) ▪ Head of Board Support & Mod team ▪ increased the social media engagement by 25% - 30% in 4 months

➢ Runes of Magic US/UK/FR (20.000 players) ▪ Head of Customer Support for Board & Game team

09/2014 - 12/2015

Community Manager


(Queer Culture e.V.)


Social Media & Community Manager, gathering information, writing posts, engaging with the community, monitoring social media, leader of web 2.0 and social media workshops


Best Public Speaker” Toastmasters International Ireland – Corporate Competition, 1 st Place

“Controversial & Amazing!” Google UK & IE TEDx Lightning Talks – Competition, 1 st Place


English (native)

German (native)